It is a brand named after the artist Britney Jean Spears, and she is of English origins, and she is known by her artistic name Britney Spears.
She was born on 2nd December, 1981, she started singing since she was a child, besides singing, she was a major actress in school plays, and her first album was titled baby one more time in 1999. After her second album in 2000, Britney Spears became the best-selling teenage singer in history all over the world. In 2004, Spears launched her own perfume brand in collaboration with Elizabeth Ardenne, which make sales $ 1.5 billion in 2012. Her first perfume was in 2004 with the name “Curious”, and it won the 2005 award for best feminine fragrance. In 2005 she launched the perfume “Fantasy”, and in April 2006 she launched the fragrance “Curious in Control”. In December 2006 she launched perfume “Midnight Fantasy”. In 2007, she launched the fragrance “Believe”, in July 2016 she produced her 20th perfume “Private Show”, she described it as a perfume that represents her biggest passion which is dance and the unbridled energy that she feels while performing on stage. Britney Spears' latest launch in 2020 is “Prerogative Ego”, meaning self-admiration, suitable for both sexes.
Britney Spears has succeeded in highlighting imagination, curiosity, passion and vitality in her various launches of perfumes.